Boomer’s Sportsbook is Nevada’s newest independent sportsbook, founded by industry veteran Joe Asher and inspired by his loyal dog, Boomer. Built on the values of trust, devotion, and authenticity, Boomer’s reflects a homegrown mindset that is 100% Nevada-focused. Unlike larger operators tied to casino groups, Boomer’s stands apart as a true independent, dedicated solely to its players. This independence allows us to offer fair pricing, compelling promotions, and a player-first experience that brings genuine value to every sports fan across the state.