1203 Naturally LLC was born from a vision to blend luxury, wellness, and community into every hair care experience. Located in Richmond, Virginia, we specialize in natural hair care solutions that nourish, protect, and celebrate the beauty of every texture. Our approach goes beyond products and services we create a welcoming space where clients feel empowered, pampered, and connected. Every visit is designed to honor the rich traditions of natural hair while embracing modern techniques and holistic wellness practices.

Founded by Shelby Moore, a Virginia native with a lifelong passion for community and creativity, 1203 Naturally LLC is more than a salon it is a gathering place where culture, care, and connection intersect. Shelby’s journey through hospitality, event management, and administration has shaped a business built on excellence and inclusivity. At 1203 Naturally, every detail reflects her commitment to restoring the sense of togetherness once celebrated in the Black hair community, making each experience both meaningful and memorable.